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UPDATE: After delay, WynnBET launches in Indiana

WynnBET got approval from Indiana regulators to launch on March 25, but the sportsbook is still missing out on the March Madness action.

Update: WynnBET launched its mobile sportsbook in Indiana on Thursday. The app can be downloaded by Hoosiers on Apple and Android devices, making it available for the Final Four this weekend and Monday’s NCAA championship game. 

The app can be downloaded here. WynnBET is offering new users up to a $500 risk-free first bet. 

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WynnBET is on track to become Indiana’s latest online sportsbook.

When exactly that will happen, however, is unclear.

Last week, the Indiana Gaming Commission (IGC) gave the sportsbook the green light for its mobile launch.

The app has yet to launch during one of the busiest betting months of the year.

Timeline remains up in the air for WynnBET Indiana launch

IGC Executive Director Sara Tait authorized Wynn Sports to launch its mobile sports betting app, WynnBET, as early as March 25.

Until now, each Indiana sportsbook has launched promptly on the date given by the IGC.

But, for reasons unknown, WynnBET has yet to see the light of day in Indiana.

“No launch date just yet,” Wynn Public Relations Manager Eric Kreller told INBetting on Monday.

“No new information to share at this time except WynnBET has enjoyed rapid growth, expanding into four new gaming markets in the last eight months. We anticipate Indiana is the next market where WynnBET will soon go live.”

He did not respond to a question about why WynnBET’s launch has been delayed.

The sportsbook’s website lists Indiana as, “Coming soon…”

The app is currently offered in Colorado, Michigan, New Jersey, and Virginia.

WynnBET had a similar delay earlier this month in Virginia. The app launched a week after the state lottery’s approval.

Rising Star Casino can’t catch a break

The Indiana holdup, unlike the Virginia one, forges another blow for WynnBET’s brick-and-mortar partner, Rising Star Casino Resort, owned by Full House Resorts.

The casino has been tied to the state’s worst-performing sportsbook, BetAmerica, which is rebranding to TwinSpires in an effort to drum up more activity.

Its in-person sportsbook has also fallen behind, generating just $107,000 in handle in January and $115,000 in February, the lowest amounts in the state.

Rising Star hopes its partnership with WynnBET and another incoming sportsbook, SBK, will prop up its positioning in Indiana’s crowded sports-betting field.

That field, meanwhile, is slated to become more congested in 2021, with the likely launch of the popular Barstool Sportsbook by the end of April.

Barstool’s looming presence, which will bring immediate name recognition to Hoosier bettors, is just one reason for consternation when considering WynnBET’s ill-timed delay.

Delay means missing March Madness dollars

WynnBET is losing out on some of the most profitable betting days of the year during March Madness.

WynnBET would have missed the tournament’s first two rounds regardless of whether it launched on time.

But a punctual arrival would have meant Sweet 16 and Elite 8 betting action for the app. This end of the tournament is a major event in American sports betting, and specifically Indiana, where basketball reigns supreme.

Indiana is also hosting the entirety of the tournament this year. With that opportunity comes thousands of out-of-state fans and family, many of whom are taking advantage of Indiana’s legalized sports betting.

It’s hard to predict exactly how much sportsbooks will make on March Madness. The 2020 tournament cancellation means this year’s event is the first time fans can bet on March Madness in Indiana.

Regardless, it’s certain to be substantial, and likely enough to bring the state back to its record-breaking ways.

Indiana broke its streak of record-breaking handle in February. Bettors generated $273.8 million in handle last month, down from $348.2 million in January. It was the first drop in handle from the preceding month since June 2020.

The drop wasn’t a surprise considering the short month and presence of just one NFL game, albeit the Super Bowl.

March Madness, however, is likely to bring the beginning of a new record-breaking streak.

And WynnBET – already at a disadvantage arriving at the back of a crowded, established mobile betting field – is missing out.

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