Wynn Resorts has targeted Indiana in an aim to expand its digital sports betting operations.
Wynn’s future presence in Indiana would add another recognizable player to a mobile sports-wagering market that is quickly expanding in the state.
Wynn Resorts, Scientific Games extend partnership to Indiana
The two sides announced in a media release an expansion of their partnership “to power Wynn Sports’ digital sports betting offer in Colorado and Indiana.”
It follows Wynn’s launch of a mobile app in New Jersey in late July.
Wynn uses Scientific Games’ sports betting and iGaming platforms, referred to as a “managed sports trading service and … content aggregation system.”
It hosts more than 2,000 digital games. Examples include video slot games Raging Rhino and Zeus.
Wynn, meanwhile, will also launch its player account management platform OpenSports.
Jordan Levin, CEO for digital at Scientific Games, said:
“We’re thrilled to be working alongside Wynn Resorts and their exceptional team as our partnership expands. We look forward to developing entertainment opportunities and delivering unmissable sports betting and iGaming experiences for players in these states.”
It isn’t the first time Wynn has been linked to Indiana.
News broke in October 2019 that a Wynn subsidiary had entered an agreement with Full House Resorts. The agreement allowed for mobile sports wagering through Indiana and Colorado.
“Wynn Resorts is renowned for its unparalleled focus on guest service and as the premier operator in the gaming industry,” said Daniel Lee, president and CEO of Full House Resorts, at the time.
Wynn sees opportunity in Indiana
The company has its work cut out for it.
Other prominent sportsbooks in Indiana include BetMGM, PointsBet and BetRivers.
But Wynn does have an upper hand on other challengers entering the market: name recognition.
It also possesses financial strength and cachet throughout the gaming industry.
Wynn’s future as a mobile sports betting operator now seems likely to be tied in part to the Hoosier state.
Wynn is also likely looking to Indiana’s future, which is trending toward legalized online casinos, following the state’s success with sports wagering.
A positive, ongoing relationship with state gaming officials could bode well for Wynn’s place in line for online casinos in Indiana.
Indiana hopes growth is on the horizon
The timing of COVID-19 was less than ideal for Indiana’s sports betting industry.
Momentum was gaining following 2019’s kickoff and the state was drawing revenue from both Hoosiers and out-of-state Midwest bettors.
The coronavirus and its pausing of American sports put those gains largely on hold.
The state, however, still recently saw $1 billion in handle in its first year and has bounced back upon the return of major professional sports.
Many hope that bounce-back will turn into real growth within the industry during a time packed with popular sporting events:
- NBA playoffs
- MLB pennant races
- NHL playoffs
- Start of NFL and college football
The increased interest of Wynn stands to only help Indiana reach its potential.
That’s especially true considering the outreach efforts already made by existing Hoosier sportsbooks to gain new customers and outshine their competition.