The Indiana sports betting landscape is about to look a little more Australian.
Australia-based sportsbook operator PointsBet will launch its Indiana sportsbook tomorrow. It will jump into a group of competitors that includes:
The launch marks the culmination of a partnership with Hollywood Casino Lawrenceburg. Penn National Gaming owns the property. It’s the third state the site will be launching in. The online sportsbook is already operational in New Jersey and Iowa.
Hollywood already has a robust retail sports betting operation. It’s proximity to Cincinnati and Northern Kentucky draw in out-of-state bettors.
How PointsBet got to this point in Indiana
On Jan. 27, the Indiana Gaming Commission (IGC) awarded a temporary vendor license to PointsBet. The license gave PointsBet the green light to build a sports betting platform for Indiana bettors.
The company joined Penn Sports Interactive as one of two sportsbook operators using Hollywood Casino skins.
PointsBets’ launch tomorrow is well-timed. College teams, sports fans, and bettors are preparing for March Madness. It is also just in time for the B1G Tournament, which will soon take place
While tomorrow’s launch has been a months-long process since Indiana legislators passed a sports betting bill in 2019, it certainly wasn’t a surprise.
Indiana is the latest in a series of big developments
In July 2019, Penn National announced it finalized a deal with PointsBet. The partnership enabled PointsBet to apply for licenses in Indiana, Louisiana, Missouri, Ohio, and West Virginia.
The agreement was a 20-year deal and requires PointsBet to share revenue with Penn National on its net gaming revenue.
Later that month, the company announced it was opening a second U.S.-based headquarters in Denver. PointsBet’s US CEO, Johnny Aitken, emphasized his company’s forward-thinking, tech-based approach to sports betting.
“The PointsBet team is excited to join the great state of Colorado in establishing a new, Denver headquarters,” Aitken said. “It’s a sports-loving, tech hub that is also in a great location for us strategically. We can’t wait to have a presence in the area and have access to some of the best and brightest minds as we continue to grow.”
The company established its first U.S. headquarters in Jersey City. Its Denver headquarters represents a push to capture market share in the Midwest and West.
Within six months, the company announced it added licenses in Kansas, Michigan, and Indiana.
Speaking about the company’s partnership with Kansas Crossing Casino Hotel in Pittsburg, KSb, Aitken spoke to the common thread in PointsBet’s recent announcements: innovation.
“The team behind Kansas Crossing represents one of the best in U.S. gaming, and we look forward to many years of great success working together and introducing new clients to a truly innovative, customer-first experience from start-to-finish,” Aitken said.
PointsBet should expect a handsome handle this month
With the NCAA Tournament looming, PointsBet can launch with a bang.
Indianapolis-based Butler University is primed for a run in the Big Dance. The team is 20-9 heading into tonight’s Big East battle against St. Johns. The Bulldogs. Bracketology wizard Joe Lunardi has the Bulldogs as a No. 7 seed in the East.
But the Bulldogs aren’t the only Hoosier State team poised for a spot in the tourney. Indiana University is a No. 10 seed in Midwest Region, according to Lunardi.
Should either Butler or Indiana end up in the Midwest region, they’ll have a shot to play in the regional final in Indianapolis.
If both teams make it to the Big Dance, there’s no doubt it will boost PointsBet’s handle, as well as the handle of the state’s other online sports betting operators.