Following in the footsteps of its professional sporting neighbors, the Indy Eleven has signed an official sports betting partner.
That agreement with BetRivers means the sportsbook will become a Pillar Partner of Indy Eleven, a deal expected to increase statewide exposure for both parties.
Partners will get sleeve logo placement on the team’s jerseys, a presenting partner night, sponsorship of a 30-minute post-game show, prominent signage, and more.
Indy Eleven to wear BetRivers logo
The Indy Eleven, which play in the Division II USL Championship league, will play this season at IUPUI’s Michael A. Carroll Stadium.
The team’s first home game is Saturday, May 8.
Fans will see the BetRivers logo on the team’s jerseys at upcoming games.
In addition to the jerseys, the sportsbook’s logos will be prominently featured around the stadium on both physical and digital signage.
The sportsbook will also sponsor the Soccer Saturday radio show’s opening segment, which airs on 93.5/107.5 The Fan.
Mattias Stetz, COO of BetRivers’ parent company RSI, said the following about the partnership.
“BetRivers.com is excited to be an official sports betting partner of Indy Eleven. This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences.”
BetRivers was Indiana’s sixth-most popular sportsbook in March, tallying $9.1 million in handle.
Hopefully the increased brand exposure with partnerships such as these helps boost handle for the book in the future.
Two sides join growing sports betting movement
The Indy Eleven isn’t the first professional Indiana team to announce a betting partnership.
Last October, Caesars Entertainment and William Hill revealed a partnership with the Colts.
The Pacers signed a deal last summer with online sportsbook PointsBet.
More than anything else, those agreements show how quickly Indiana’s professional sports teams have eschewed any concerns about legalized sports betting. Many have jumped headlong into one of the state’s fastest-growing industries.
Three years ago, NFL Commissioner Roger Goodell failed to embrace the likelihood of sports betting legalization, saying the league wanted “to be certain that there are no outside influences on our game.”
Even those comments were softer than others Goodell had made in the face of legalized sports betting’s public momentum.
Oh, how things change.
Just last month, the league signed partnerships with multiple sportsbooks, including DraftKings and FanDuel. The agreements, valued at a combined $1 billion, give the sportsbooks content-sharing opportunities with the NFL and the ability to use NFL trademarks on their platforms.
And while other leagues were quicker to hop on the gravy train, continued partnerships with smaller leagues like the USL Championship show how much ground sportsbooks are covering.
“Since the legalization of sports betting in Indiana in late 2019, Indy Eleven has been extremely focused on finding a true partner to maximize what has become a pivotal area for growth in all corners of the sports industry,” said Indy Eleven President and Chief Executive Officer Greg Stremlaw.
Stremlaw said the two sides will work together “in a myriad of ways” starting with this year’s season.