FanDuel and International Game Technology (IGT) have announced a multi-year agreement extending their partnership into 2024.
The extension means IGT will power FanDuel’s existing and soon-to-be sportsbooks and casino operations across the US.
FanDuel solidifies inside growing Indiana market
The partnership has retail sportsbooks in eight US states and has launched online sportsbooks in five of them:
- New Jersey
- West Virginia
“IGT’s PlaySports platform has been integral to FanDuel Sportsbook’s expansion in the US, as we currently leverage it to power America’s #1 Sportsbook,” said FanDuel CEO Matt King.
He called IGT “the strategic partner that we will lean on to help us expand our retail footprint across the US.”
King also highlighted IGT’s mobile casino offerings. FanDuel will expand IGT’s PlayCasino games, including slots, blackjack and roulette.
FanDuel clearly expects to make its casino capabilities a prominent part of its American product.
Online casinos are not currently offered in Indiana, but are in states like New Jersey and Pennsylvania.
“IGT and FanDuel Group are positioned for continued success in the US and we are committed to fueling FanDuel Sportsbooks’ sustained growth through our proven, market-ready platform, player-preferred game content and self-service betting technologies,” added Enrico Drago, IGT PlayDigital’s senior vice president.
June figures released by the Indiana Gaming Commission show FanDuel with a handle of $7.8 million. The sportsbook partners with Michigan City’s Blue Chip Casino.
FanDuel is in a secure second position in Indiana, but that doesn’t mean it should rest easy.
Indiana’s sportsbook market is growing quickly. Just last week, Unibet became the state’s eighth online sportsbook.
More sportsbooks could join the Hoosier State in coming weeks. Most likely to launch next in Indiana is theScore, while others like William Hill and BetIndiana could soon be on the horizon.
Partnership extension arrives as sports return
The FanDuel-IGT partnership announcement is just another example of how sportsbooks are ramping up their public profile during the return of American professional sports.
The relative strength of sportsbooks during the pandemic has surprised many stock market watchers. IGT, for instance, saw a stock boost following the FanDuel sponsorship announcement.
With the NBA and MLB returning to action, sportsbooks are ready to take another leap.
To woo Hoosiers, FanDuel has included odds boosts sponsored by popular former Colts punter Pat McAfee.
The goal is clear: attract new customers excited about the return of sports and remind previous users about apps they may have forgotten since mid-March.