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Caesars Southern Indiana Re-Opening Helps Boost December Revenue

Indiana casinos ended 2019 on a high note thanks to a month-over-month revenue boost from November to December, but numbers are down year-over-year.

Indiana casinos saw a jump in revenue between November and December,  but year-on-year numbers showed a slight revenue decline.

According to revenue data from the Indiana Gaming Commission (IGC), the state’s 13 casinos generated $175,063,292 in taxable revenue this past month. That number is up more than $12 million from November but down around $2 million compared to December 2018.

Casino-by-casino analysis for December

The following list shows the taxable revenue (win minus free play and other promotions/discounts) for each casino, in order of most revenue to least:

  • Horseshoe Hammond: $33,339,722
  • Caesars Southern Indiana: $21,248,055
  • Indiana Grand: $19,191,982
  • Ameristar Casino: $18,026,69
  • Harrah’s Hoosier Park: $15,722,857
  • Hollywood Lawrenceburg: $13,841,266
  • Blue Chip Casino: $12,425,053
  • Tropicana Evansville: $11,413,277
  • Belterra Casino: $8,138,134
  • French Lick: $7,568,794
  • Majestic Star: $6,065,014
  • Majestic Star II: $4,524,909
  • Rising Star Casino: $3,558,132

Horseshoe Hammond

Horseshoe Hammond continues to be the bell-cow property in Indiana. The lakeside property was the only casino to bring in more than $300 million in revenue in 2019, pushing it more than $100 million ahead of Indiana Grand. The casino’s December revenue was about 7% higher than November

Caesers Southern Indiana

The Caesars property had an absolute banger of a December, seeing its revenue jump more than 24%. And this, of course, was because o the casino’s grand re-opening on Dec. 12. The casino moved its gambling floor from a riverboat to a beautiful new $90 million, 110,000-square-foot, land-based building boasting the classic Caesars facade.

Speaking with a Kentucky-based NBC affiliate WAVE, Caesars Entertainment’s Tony Rodio said the new building is a “much better customer experience.”

“If anybody’s been on the boat and then seen this, it is so much more convenient as far as the distance you have to walk from the parking garage to the facility,” Rodio told WAVE. “It’s so much more spacious, so much more roomy. There are so many more non-gaming amenities as far as restaurants and bars and the food hall. I mean, this is like a mini-Vegas experience compared to what the three-level riverboat offered.”

The boost that the property received from its grand opening pushed its revenue into second place past Indiana Grand. It wouldn’t be a surprise if the casino maintains its higher revenue and remains in the state’s top three.

Indiana Grand

The Grand was second in revenue in November but couldn’t keep up with the surge in gambling that Caesars Southern Indiana saw in December.

The casino’s revenue rose about 1.6% month-to-month. The casino ran several promotions in December:

  • A Christmas promotion for a free 2020 GMC Terrain
  • 50% off the casino’s buffet on Mondays with a Caesars Rewards swipe
  • Free mystery gifts on Mondays
  • Free New Year’s Eve party
  • Tuesday kiosk bonuses (tier credits, reward multipliers, cash, free plays)

Throughout the month, the casino promoted its launch of live table games on Jan. 1. Because of this, it wouldn’t be surprising if the casino’s month-on-month revenue increased.

January’s numbers: Boom or bust?

The Caesars transition from boat to land along with Indiana Grand’s live-table launch has created a lot of momentum. In fact, it’s possible that the Grand’s live-table action will propel its revenue past that of the Caesars Southern Indiana’s.

As for the state’s overall revenue numbers, it’s hard to tell if what’s happening at Grand and Caesars will have much of an effect. In the past three years, casino revenue has dropped from December to January:

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