Buckle up and get ready because another online sportsbook just made its way to Indiana.
On Tuesday, the Kindred Group and its subsidiary, Unibet announced a partnership with Caesars Entertainment that includes the Hoosier State. The Unibet brand already has wide recognition in Europe, but this partnership allows Unibet to expand into both Iowa and Indiana.
Horseshoe Hammond’s betting license brings Unibet sportsbook to Indiana
Unibet already operates in New Jersey and Pennsylvania. With the intention of expanding brand recognition, it makes sense to partner with Caesars Entertainment, which operates a multitude of hotels and casinos. In fact, this partnership even extends to Iowa where Unibet will utilize Harrah’s Council Bluffs‘ license.
In Indiana, Unibet will be using the Horseshoe Hammond’s betting license. However, Caesars already operates sportsbooks bearing their brand in their land-based casino properties. Therefore, this partnership is all about Unibet getting their figurative foot in the door of Indiana’s online gambling market.
Unibet Indiana to launch sometime in 2020
Shortly after the announcement, Kindred had an earnings call for Q4 2019. In it, they included a timeline for the launch in the Hoosier State. Expect to see a launch in Indiana sometime in the fall of this year.
As of today, there are four online sports betting operators up and running in Indiana: FanDuel Sportsbook, DraftKings Sportsbook, BetRivers, and BetAmerica. On the other hand, there are several online sportsbooks (BetIndiana, BetMGM, and PointsBet) with conditional approval from the Indiana Gaming Commission (IGC) already.
These sportsbooks with conditional approval are clamoring away to launch before March Madness which is a huge event for sports betting.
How about an Indiana Unibet online casino?
Although the details of the Caesars partnership include the possibility of a Unibet online casino in Indiana, don’t expect to see this product in the near future.
To recap, Indiana Gov. Eric Holcomb signed into law a bill that legalizes online mobiles sports wagering in May 2019. He went on to place Indiana’s first legal sports wager on Sept. 1 for the Indianapolis Colts to win the Super Bowl. However, it appears that the focus is on expanding brick-and-mortar casinos before additional online gambling expansion such as online casinos.
Currently, the only states that offer online casino are Delaware, New Jersey, and Pennsylvania.