Super Bowl Sunday may be fast approaching, but will two newly minted sports betting operators launch in time to join the Hoosier State?
This past Monday, both BetMGM and BetIndiana officially received sports betting licenses courtesy of the Indiana Gaming Commission (IGC). This means the two new sports betting operators potentially could be up and running before one of the biggest betting weekends of the year.
BetMGM working with Belterra in Indiana
The BetMGM sports betting app features the MGM Resorts brand and technology from GVC Holdings. MGM partnered locally with Belterra Casino, which holds the license for the app to operate within Indiana. Located in Florence, Belterra Casino is about an hour from both Cincinnati and Louisville. In addition, the casino is just 15 minutes to the Kentucky Speedway.
Boyd Gaming owns and operates Belterra. The company also owns the Indiana gaming property Blue Chip Casino. That property partnered with FanDuel on its Indiana online betting app.
BetMGM currently operates in both Nevada and New Jersey. It is a rebrand of the app, replacing the PlayMGM name. The app should be launching soon in West Virginia as well.
BetIndiana and the anticipated Hard Rock
In October, USA Sports Gaming arranged to partner with Indiana’s anticipated Hard Rock Casino. Under the Hard Rock license, USA Sports Gaming will eventually offer a betting app branded BetIndiana.
In addition, data and reporting company Sportradar, a leading gambling platform software vendor, will be powering the Hard Rock/BetIndiana platform.
The Sportradar partnership is a crucial one, as USA Sports Gaming currently does not operate a sportsbook or betting app anywhere else in the USA. That makes the experience in the marketplace Sportradar brings all the more essential.
Why launching by Super Bowl is essential
The push for Super Bowl Sunday makes sense though. Without a doubt, it is the single largest sports betting day in the calendar year. In an effort to advance the online gambling market in Indiana, the IGC even approved sports betting props for the Super Bowl. These type of prop bets range from which team scores first to the color of Gatorade is used in celebration to shower the coach to whether or not there will be a safety.
Last year, bettors wagered more than $34 million on the big game at NJ casino sportsbooks and online betting apps. In Nevada, casinos took nearly $146 million in bets. It was the second-highest volume of handle for the state, trailing only 2018’s Eagles/Patriots match-up.
This will be the first year for Super Bowl betting with regulated Indiana sportsbooks open to take bets. Currently, there are only four online sportsbooks operating in the Hoosier State. More options will be nice for Indiana bettors. It will be nicer for BetMGM and BetIndiana to be live and ready to take advantage of what will be a record day.